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Renaissance Chantilly fragrance sales up 18.5% to $12.8 mil. in 1996 -- IRI data.

This article was originally published in The Rose Sheet

Executive Summary

RENAISSANCE CHANTILLY SALES JUMP 18.5% TO $12.8 MIL. IN 1996, representing the fastest growing women's fragrance in U.S. food, drug and mass merchandisers for the 52-week period ended Dec. 29, according to data supplied by Chicago-based Information Resources, Inc. Based on dollar sales, 55-year-old Chantilly ranks 10th in the women's fragrance category. Volume sales for the women's scent increased almost three-fold during the period to 832,164 (12 pieces=1 volume unit), according to IRI.
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