In Brief: SmithKline's Aquafresh
This article was originally published in The Rose Sheet
Executive Summary
SmithKline's Aquafresh: Sales for the dentifrice rose 24% to $402 mil. worldwide in 1996 "with strong growth in Europe" ([pound]1=$1.70), SmithKline Beecham reported Feb. 18. The Odol and Dr. Best oral care brands also "fueled growth" in Germany, SB noted. The company strengthened its market leadership in oral care in western Europe with an 18% share (moving annual total), the company added. Total oral care sales rose 19% to $899.3 mil. Consumer healthcare sales overall rose 17% to $9.21 bil. with operating profits increasing 12% to $632.4 mil. for the year...
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SmithKline's Aquafresh: Sales for the dentifrice rose 24% to $402 mil. worldwide in 1996 "with strong growth in Europe" ([pound]1=$1.70), SmithKline Beecham reported Feb. 18. The Odol and Dr. Best oral care brands also "fueled growth" in Germany, SB noted. The company strengthened its market leadership in oral care in western Europe with an 18% share (moving annual total), the company added. Total oral care sales rose 19% to $899.3 mil. Consumer healthcare sales overall rose 17% to $9.21 bil. with operating profits increasing 12% to $632.4 mil. for the year.... |