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Marketing in Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: California Bath Co. six-SKU line includes Pacific Heights body mist, an "earthy calming scent" with of cucumber, wine grapes, fragrant herb and plant extract notes, the direct marketer said. Hollywood Glamour Cream delivers moisture and a "subtle shimmer," Avon said. The line also includes San Francisco Showers bath and shower gel, Palm Springs liquid talc, Sonoma County Mud mask and Napa Valley Mud soap. The products are featured in the "Body Language" section of the Avon By Mail catalog. Pricing for the products ranges from $4 for a 5 oz. mud soap to $9.50 for a 1.7 oz. body mist...
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