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Marketing in Brief: BeautiControl Skinlogics

This article was originally published in The Rose Sheet

Executive Summary

BeautiControl Skinlogics: Tone Corrector "dramatically lightens skin discoloration so skin tone is normalized," according to BeautiControl Cosmetics. Formulated with lactic acid and bearberry extract, the lotion "effectively lightens age spots, freckles [and] pregnancy marks," the company said. The corrector also "helps minimize the appearance of fine lines and wrinkles," BeautiControl added. Available now, a 6 oz. tube is priced at $20. The company is also introducing three new Color Freeze transfer-resistant lipstick shades, Diva, Poppy and Frosted Ginger. Available now, each lipstick costs $9...
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