Marketing in Brief: Cosmetic Factory
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic Factory: Pavion extends Alternative Designer line under the Cosmetic Factory brand with lipsticks that are "replicas of high end fashion shades at a fraction of the cost," the company said. Colors include Red Black Red, a version of Chanel's Vamp, with packaging that "easily identifies the designer shade," according to the company. Available in April, the products will retail for $1.99...