Marketing in Brief: jane
This article was originally published in The Rose Sheet
Executive Summary
jane: New additions include HipLips lipstick, with a self-opening top so there is no "fumbling with caps," and Quik Stix Two-Way Lipcolor, a jumbo pencil to line and color lips, Sassaby said. WriteAway concealer, Staying Power loose powder and Lightweight liquid powder makeup, which Sassaby claims is "the first truly sheer liquid powder," will also be added to the jane makeup collection. Other introductions include One Liners mechanical eyeliner pencils; Outer Limits mascara; Quik Stix EyeShapers eyeshadow/eyeliner in one; and Express Lines "liquid to powder" eyeliner. Sassaby is also updating some of jane's colors, adding Brow Beaters, a 1996 fall promotional, to its permanent collection, and will introduce an eyeshadow spring promotion. Available in chain drug and mass market retail counters in April, the products will retail for $2.99 each. Sassaby is expanding its "high energy" print ad campaign to "older, authority books," including Vogue and Allure, the company said. Sassaby distribution at the end of 1996 reached 7,300 doors, with plans to reach 10,000 outlets in 1997...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says