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Marketing in Brief: jane

This article was originally published in The Rose Sheet

Executive Summary

jane: New additions include HipLips lipstick, with a self-opening top so there is no "fumbling with caps," and Quik Stix Two-Way Lipcolor, a jumbo pencil to line and color lips, Sassaby said. WriteAway concealer, Staying Power loose powder and Lightweight liquid powder makeup, which Sassaby claims is "the first truly sheer liquid powder," will also be added to the jane makeup collection. Other introductions include One Liners mechanical eyeliner pencils; Outer Limits mascara; Quik Stix EyeShapers eyeshadow/eyeliner in one; and Express Lines "liquid to powder" eyeliner. Sassaby is also updating some of jane's colors, adding Brow Beaters, a 1996 fall promotional, to its permanent collection, and will introduce an eyeshadow spring promotion. Available in chain drug and mass market retail counters in April, the products will retail for $2.99 each. Sassaby is expanding its "high energy" print ad campaign to "older, authority books," including Vogue and Allure, the company said. Sassaby distribution at the end of 1996 reached 7,300 doors, with plans to reach 10,000 outlets in 1997...
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