HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Kneipp Corp. of America

This article was originally published in The Rose Sheet

Executive Summary

Kneipp Corp. of America: Broadening distribution of Kneipp herbal bath and skin care products and stepping up promotional activity and advertising for 1997, the U.S. subsidiary of Frankfurt, Germany-based Kneipp-Werke said. The $600,000 ad/promo campaign will support an ad running throughout the year in Herb Companion, Seventeen and Parenting magazines, the company said. Promotional activity will include giveaways and couponing. Kneipp expects its U.S. sales will reach $20 mil. within the next five years; currently, domestic sales total about $5 mil. annually, the company said. Originally available in Nordstrom and health food store doors, Kneipp is now sold at department store doors such as J.C. Penney in an effort to reach a broader audience, the company explained. Kneipp hopes the expanded distribution will familiarize U.S. customers with aromatherapy, encouraging them to buy the company's more expensive items at Nordstrom, Marshall Field's, health food store and spa doors...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003825

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel