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Marketing in Brief: Pavion

This article was originally published in The Rose Sheet

Executive Summary

Pavion: Black Radiance nail color collection extended with Shell Shocked and Passion and Envy color families. The 14 Shell Shocked shades, inspired from ocean shell interiors, range from Sea Foam to Ocean. The 14 Passion and Envy Shades include Green with Envy and On Fire. Shell Shocked will be on mass market retail shelves in the spring and Passion and Envy debut in the summer. Suggested retail price is $1.99...
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