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Marketing in Brief: Vaseline Research

This article was originally published in The Rose Sheet

Executive Summary

Vaseline Research: Spending $6 mil. to support March Skin Awareness Month, Unilever division Chesebrough-Pond's said. Advertising and promotional activity will highlight a Vaseline Research study suggesting that a daily moisture regimen employing Vaseline Intensive Care lotion "can lead to softer, smooth, healthy-looking skin," the company said. The campaign will also provide consumers with a toll-free number from which they can get referrals to area dermatologists, a "skin health update" and a cosmetic bag with samples of Vaseline Intensive Care lotion, Vaseline Petroleum jelly cream, Q-Tips cotton swabs and $2.75 in coupons for five Chese-Pond's products...
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