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Marketing in Brief: Clinique

This article was originally published in The Rose Sheet

Executive Summary

Clinique: Bronzewear Tinted Self-Tanner contains lactic acid to aid "self-tan color development," and synthetic melanin to "create an evenly toned self-tan," the Estee Lauder division said. The sheer gel bronzer also allows consumers to "see exactly where it goes" when it is applied, so there is "no build-up, no missed spots, no mistakes," Clinique said. A 1.7 oz. tube will retail for $14.50 in May...
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