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Cosmar increasing ad spend to $5 mil., repackaging products.

This article was originally published in The Rose Sheet

Executive Summary

COSMAR 1997 ARTIFICIAL NAIL AD EFFORT INCLUDES TEEN FOCUS with a campaign promoting the Renaissance division's Nail Fetish products breaking in all major teen books in April. The spots will feature teens in various poses with "numbered" Nail Fetish tag lines. For example, one ad says "Nail Fetish #25: File your nails extra sharp for lame boys"; another reads, "Tell them silver means love and then wear yellow and blue."
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