CTFA Annual Meeting In Brief: CTFA Board members
This article was originally published in The Rose Sheet
Executive Summary
CTFA Board members: Bristol-Myers Squibb Worldwide Beauty Care President Steven Sadove re-elected to another one-year term as Chairman of the Cosmetic, Toiletry and Fragrance Association board at the trade group's annual meeting Feb. 28-March 2 in Boca Raton, Fla. Also returning to CTFA's board are three Vice Chairman -- Johnson & Johnson Group Franchise Chairman, Consumer Products Worldwide William Egan; Merle Norman Cosmetics Chairman J.B. Nethercutt; and Cosmair President and CEO Guy Peyrelongue. Maybelline Chairman Robert Hiatt will continue to serve as treasurer and Elysee Scientific Cosmetics President Linda Marshall will continue her duties as secretary. The board also named Dana Perfumes/Renaissance Cosmetics CEO Tom Bonoma to fill an active member vacancy...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says