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Elizabeth Arden Ceramide Firm Lift, Time Complex to launch in April.

This article was originally published in The Rose Sheet

Executive Summary

ELIZABETH ARDEN EXPANDING MODERN SKINCARE LINE WITH TWO NEW PRODUCTS designed to complement the brand's inaugural item, Skin Illuminating Complex, which debuted in September ("The Rose Sheet" July 8, 1996, p. 4). The retinyl linoleate product, paired with new Modern SkinCare Daily Moisture SPF 15 and 2-in-1 Cleanser, provides "technologically advanced, streamlined essentials" in a skin care regime that "maintains and enhances normal, healthy skin," the company said. The new moisturizer and cleanser are rolling out to Elizabeth Arden counters in March.
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