In Brief: Bulgari/Ferragamo fragrance deal
This article was originally published in The Rose Sheet
Executive Summary
Bulgari/Ferragamo fragrance deal: Fashion design house Salvatore Ferragamo and Bulgari jeweler sign letter of intent to form two jointly owned fragrance/cosmetics companies Ä Ungaro Parfums and Ferragamo Parfums Ä Bulgari said. Ferragamo will supply the Salvatore Ferragamo and Emmanuel Ungaro fragrance licenses, while Bulgari "will provide management capabilities" for the companies, Bulgari said. Ungaro Parfums will begin management of the Ungaro scents this summer, and the first Ferragamo scent "is planned for the second half of 1998," the company said. Chanel will continue to handle U.S. distribution for Bulgari scents, Chanel noted...
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Marketing In Brief
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