In Brief: Rep. Klug
This article was originally published in The Rose Sheet
Executive Summary
Rep. Klug: Will not run for re-election in 1998. Congressman Scott Klug (R-Wis.) announced Feb. 23. In last year's congressional session, Klug sponsored the foods portion of the three-pronged House FDA reform package. The legislation included national uniformity language and a provision to reform the Delaney clause. The bill died in the Commerce Committee while committee members negotiated over the Delaney clause in the context of other food safety legislation. In the 105th Congress, FDA reform is still in negotiations "on a member level," Klug's office said. No bill has been has been submitted this session...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says