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Marketing in Brief: L.A. Looks

This article was originally published in The Rose Sheet

Executive Summary

L.A. Looks: Hair care brand expanded with Frizz-Free serum, Style 'N Hold shaping spray and Shine Enhancing styling gel. Frizz-Free "seals and smoothes frizzy, flyaway hair," Style 'N Hold "provides styling flexibility and hold in one product," and Shine Enhancing Gel "adds healthy radiant shine while providing hold and manageability," Dep said. Frizz-Free serum, priced at $5.99 for a 1.7 oz. bottle, gives the brand a much higher hairstyling product price point. The 16 oz. styling gel and 7 oz. shaping spray will retail for $1.99 apiece...
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