Marketing in Brief: Natures Family
This article was originally published in The Rose Sheet
Executive Summary
Natures Family: Bubbling Bath oils are "especially suited for dry to extra-dry skin," while Foaming Body Buffers cleanse, exfoliate and moisturize skin, Dep said. Available in two fragrances, Rain Fresh and Peach Blossom, the moisturizing bath oils "act as a barrier protecting from dryness," the company said. Foaming Body Buffers contain "gentle buffing grains," alpha hydroxy acids and conditioning moisturizers, and are available in Fresh Pear and Iced Melon scents. A 10 oz. bath oil and a 12 oz. body buffer will retail for $1.80 apiece...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says