Product Previews At CTFA: Sanofi
This article was originally published in The Rose Sheet
Executive Summary
Sanofi: Yves Saint Laurent Rouge Pur Transparent lipstick to debut in June with a new technology that permeates each individual lipstick pigment with a treatment solution, rather than "wrapping" the treatment properties around the pigment, Sanofi explained. The result is a "smooth waxy application without dulling color," the company said. Available in 12 shades, including Diamond Dust, Iced Gold and Sweet Tea, each lipstick will be priced at $22.50. Rouge Pur Transparent completes the Rouge Pur lipstick family; YSL also markets Rouge Pur Matte and Rouge Pur. Sanofi will also introduce a new Oscar de la Renta women's scent in September...