Shiara Mandarin Vanilla bowing in 12,000 mass market doors March 15.
This article was originally published in The Rose Sheet
Executive Summary
SHIARA MANDARIN VANILLA WOMEN's SCENT TO BOW MARCH 15 in over 12,000 doors throughout the U.S., including Kmart, Wal-Mart, Rite Aid, Revco, CVS and Drug Emporium, Schaumburg, Ill.-based Shiara said. Mandarin Vanilla joins the company's existing fragrance line-up, which includes the Cherry Vanilla scent and five-scent Sunset Cafe fragrance collection for women, and the Vision and NFL scents for men.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says