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AAD Product Previews In Brief: Allergan

This article was originally published in The Rose Sheet

Executive Summary

Allergan: Readying launch of M.D. Forte Total Daily Protector in SPF 15 and SPF 20 formulations. Touted as the "first physician-dispensed combination sunscreen and environmental aging protectant," Total Daily Protector contains a "patented zinc oxide technology which outperforms all other commonly used sunscreen ingredients" to block UVA and UVB rays, the company said. Total Daily Protector also contains vitamin E "for added protection against the effects of environmental aging" and allantoin, which "promotes healing and helps prevent chafed, chapped, cracked, or windburned skin and lips," Allergan said. The company's M.D. Formulations line, available through estheticians and dermatologists, also recently added a Total Daily Protector SPF 15 formula that provides broad spectrum UVA/UVB coverage and protection from "environmental aging," the company said. Available now, a 2.5 oz. tube of the M.D. Formulations product retails for $15...
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