AAD Product Previews In Brief: Allergan
This article was originally published in The Rose Sheet
Executive Summary
Allergan: Readying launch of M.D. Forte Total Daily Protector in SPF 15 and SPF 20 formulations. Touted as the "first physician-dispensed combination sunscreen and environmental aging protectant," Total Daily Protector contains a "patented zinc oxide technology which outperforms all other commonly used sunscreen ingredients" to block UVA and UVB rays, the company said. Total Daily Protector also contains vitamin E "for added protection against the effects of environmental aging" and allantoin, which "promotes healing and helps prevent chafed, chapped, cracked, or windburned skin and lips," Allergan said. The company's M.D. Formulations line, available through estheticians and dermatologists, also recently added a Total Daily Protector SPF 15 formula that provides broad spectrum UVA/UVB coverage and protection from "environmental aging," the company said. Available now, a 2.5 oz. tube of the M.D. Formulations product retails for $15...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says