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In Brief: Giorgio Beverly Hills

This article was originally published in The Rose Sheet

Executive Summary

Giorgio Beverly Hills: Signs licensing agreement with designer Mossimo to develop a fragrance line, Mossimo announced March 10. The agreement provides Mossimo an opportunity to "intensify [its] brand equity on a global basis," the company said. Plans for the scent are still in the preliminary stages. Giorgio Beverly Hills, a Procter & Gamble subsidiary, also holds licenses to the Giorgio, Hugo Boss and Laura Biagiotti Roma fragrance lines..
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