Jergens enters higher-priced facial skin care market with Biore launch.

Executive Summary

ANDREW JERGENS BIORE REPRESENTS ENTREE TO HIGHER-PRICED FACIAL SKIN CARE FIELD for the Kao subsidiary. The five-SKU line, which bows in May, is targeted to women who "no longer have acne, but aren't ready to start defending their skin against wrinkles and the signs of aging," Jergens said. Biore will give the company, whose Jergens body lotions cost around $3.50 for a 10 oz. bottle, the higher-price points of the facial skin care category: a 4 oz. Biore moisturizer is priced at $8.99.