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Lancome Re-Source Drenching body spray print ads break in June books.

This article was originally published in The Rose Sheet

Executive Summary

LANCOME RE-SOURCE DRENCHING BODY SPRAY TO DEBUT IN JULY at prestige counters, Lancome said. The spray dispenser features the company's patented "Nanoemulsion technology," which uses "intense pressure" to compress Re-Source "emulsion globules" into particles that are 10 to 20 times smaller (50 nm) than a traditional emulsion. The smaller globule size means that Re-Source is transparent, thereby "transforming a classic emulsion," which is generally opaque, "into an extremely fine mist," the Cosmair division explained.
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