Marketing in Brief: Aubrey Organics
This article was originally published in The Rose Sheet
Executive Summary
Aubrey Organics: Signs Olympic race-walker Debbi Lawrence as spokesperson for the company's Neat Feet Foot scrub and Feet Relief massage cream. Lawrence will appear in ads tagged "Because the weight of the world isn't always on your shoulders," Aubrey said. The spots will run in health and "alternative health" publications. Feet Relief massage cream contains cayenne pepper, which "blocks the activity of substance P in the body, a compound needed for transmitting pain impulses to the central nervous system," the company said. The massage cream also contains peppermint oil to soothe, and emollients "keep the skin smooth," Aubrey added. Neat Feet foot scrub also contains cayenne pepper and peppermint oil, as well as almond meal, walnut shells and oat flour for exfoliating. Available in March, a 4 oz. massage cream costs $8.60, while the same size foot scrub retails for $7.50...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says