HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Barrielle

This article was originally published in The Rose Sheet

Executive Summary

Barrielle: Intensive Hand Treatment cream "helps repair dry, chapped, rough hands" overnight, Great Neck, N.Y.-based Barrielle said. The product features oat beta glucan, an oat derivative that "provides a protective barrier directly on the skin to prevent dryness," the company stated. The cream also contains passion flower and honeysuckle to calm and soothe; red clover blossom, a "natural healer"; papaya leaves to soften skin; and jasmine, a "natural non-irritant." A 4 oz. cream is packaged with cotton gloves, which are worn along with the product to "intensify the overnight treatment." Available in April, the cream will retail for $25...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003916

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel