Marketing in Brief: BioMedic Clinical Care
This article was originally published in The Rose Sheet
Executive Summary
BioMedic Clinical Care: Enters hair care category with BioMedic Deep Cleansing shampoo. The shampoo contains "advanced" conditioners to "help protect the natural sebum levels of the hair and scalp," and salicylic acid for "first-class cleansing" Phoenix, Ariz.-based BioMedic Clinical Care said. An 8 oz. bottle, available now through dermatologists and plastic surgeons, retails for around $16. Deep Cleansing mask, for all skin types, "absorbs excess oils and softens skin," and "wipes away the impurities that have been assaulting your complexion," BioMedic said. A 2 oz. mask costs around $23. BioMedic Clinical Care Skin Conditioning hand cream gets "hands in better shape and diminishes the signs of sun damage," the company said. The 15% AHA, pH 2 formula joins the company's other skin conditioning offerings, including body lotion, conditioning solution, eye cream and face cream. Suggested retail for the 4 oz. cream is about $30...