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Marketing in Brief: Blue Green Algae Hair Rescue

This article was originally published in The Rose Sheet

Executive Summary

Blue Green Algae Hair Rescue: Aubrey Organics shampoo and conditioning mask is the first hair care line containing blue green algae, the company claims. The products have an "immediate effect," leaving dry hair "soft, lustrous and shiny," Aubrey said. The shampoo also contains coconut soap, soya protein, lavender water, skullcap extract, camomile oil and citrus seed extract, the company said. The conditioning mask also contains coconut fatty acids and fatty alcohols...
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