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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Celebrating the 75th anniversary of Chanel No5 with print ads, packaging, posters and stickers featuring Chanel silkscreens created by artist Andy Warhol. The promotions will run from late March/early April through June. In addition, three Chanel No5 gift sets in gift boxes featuring Warhol's work will be available in April. A 1.2 oz. voile parfume, 3.5 mL parfum and 3.5 oz. soap will retail for $65; a 1 oz. parfum will sell for $250; a .25 oz. parfum will be priced at $88; and a 1.7 oz. eau de parfum will cost $65...
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