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Marketing in Brief: Christian Dior

This article was originally published in The Rose Sheet

Executive Summary

Christian Dior: "Soleil Bleu" summer color collection features Juste Duo Symbole eye colors in Sea Blue and Seashore, each paired with a corresponding highlighter. Diormatic waterproof mascara is extended with Sea Violet shade. New Rouge Collection lipstick and nail enamel tones include Summer Coral and Orange Punch. For the face, Dior adds Radiant Coral, Radiant Apricot and Summer Tan to its Basic Teint foundation lineup, and Tempting Coral and Bronzed Orange to its Blush Final blushers. The line ranges in price from $15 for a nail enamel to $32 for Blush Final. In addition, Dior will introduce 10 "Galliano Fever" nail colors in June, including Ultraviolet, Plastic Orange and Chrome Green...
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