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Marketing in Brief: Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl: "Iced Creams" spring color collection promotions will include in-store merchandising and print ads, Cover Girl said. Print ads breaking in April teen and women's magazines will include booklets offering product information and application tips. The collection also will "receive exposure" on Procter & Gamble's "Ask Cover Girl" Web site, the company said. The "Iced Creams" collection includes Continuous Color Self-Renewing lipstick in Blue Parfait, Peaches & Cream and Mint Sorbet; Continuous Color lip definer in Spices; Soft Radiants eye pencil in Soft Aqua and Soft Bronze Suede; One-Kit Professional Eye Enhancers in Mint Green; Cheekers blush in Iced Cappuccino and Classic Pink; and Nail Slicks in Peek-a-boo Pink, In the Buff and Snowflake Frost...
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