Marketing in Brief: Cover Girl
This article was originally published in The Rose Sheet
Executive Summary
Cover Girl: "Iced Creams" spring color collection promotions will include in-store merchandising and print ads, Cover Girl said. Print ads breaking in April teen and women's magazines will include booklets offering product information and application tips. The collection also will "receive exposure" on Procter & Gamble's "Ask Cover Girl" Web site, the company said. The "Iced Creams" collection includes Continuous Color Self-Renewing lipstick in Blue Parfait, Peaches & Cream and Mint Sorbet; Continuous Color lip definer in Spices; Soft Radiants eye pencil in Soft Aqua and Soft Bronze Suede; One-Kit Professional Eye Enhancers in Mint Green; Cheekers blush in Iced Cappuccino and Classic Pink; and Nail Slicks in Peek-a-boo Pink, In the Buff and Snowflake Frost...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says