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Marketing in Brief: Max Factor

This article was originally published in The Rose Sheet

Executive Summary

Max Factor: Powdered foundation uses "finely-milled pigments that diffuse light and provides an even, consistent coverage," Procter & Gamble said. The oil- and fragrance-free makeup "blends more easily than a liquid foundation," according to Max Factor. On-counter in May, Powdered foundation will be available in six shades, including Natural Honey, Cool Bronze and Fair Ivory, for $7.25 apiece. Also available in May, LipSilks lipsticks "disperse glycerin throughout the formula" to "hydrate lips more than the leading lip balm," the company said. The lipsticks will be available in 12 shades for $5.95 each...
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