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Marketing in Brief: Michael diCesare

This article was originally published in The Rose Sheet

Executive Summary

Michael diCesare: Hair Styling System line extensions available in July, Micheal diCesare said. The 5.75 oz. Oat Cream Moisturizing hair wash "helps reduce dryness, split ends and damage caused by overheating or chemical treatments," the company said. "Rejuvenating" 5.75 oz. Oat Cream Fortifying Complex contains shea butter and quince seed to "repair and reconstruct dry, damaged hair," while "moisturizing roughened hair cuticles." The 8.75 oz. Clarifying Oat hair wash "restores hair's natural balance" and removes excess build-up, the company added. Michael diCesare also expanded its distribution to 18 Bloomingdale's and 25 Saks Fifth Avenue doors in February; the company launched its nine-SKU hair care line in 30 Nordstrom doors in March 1996 and limited Neiman Marcus doors in June ("The Rose Sheet" Sept. 16, 1996, p. 4)...
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