Marketing in Brief: Michael diCesare
This article was originally published in The Rose Sheet
Executive Summary
Michael diCesare: Hair Styling System line extensions available in July, Micheal diCesare said. The 5.75 oz. Oat Cream Moisturizing hair wash "helps reduce dryness, split ends and damage caused by overheating or chemical treatments," the company said. "Rejuvenating" 5.75 oz. Oat Cream Fortifying Complex contains shea butter and quince seed to "repair and reconstruct dry, damaged hair," while "moisturizing roughened hair cuticles." The 8.75 oz. Clarifying Oat hair wash "restores hair's natural balance" and removes excess build-up, the company added. Michael diCesare also expanded its distribution to 18 Bloomingdale's and 25 Saks Fifth Avenue doors in February; the company launched its nine-SKU hair care line in 30 Nordstrom doors in March 1996 and limited Neiman Marcus doors in June ("The Rose Sheet" Sept. 16, 1996, p. 4)...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says