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In Brief: BeautiControl Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

BeautiControl Cosmetics: Increasing international presence with a focus on the Pacific Rim, the direct-sales marketer said. BeautiControl will enter the region on a country-by-country basis over the next few years, with the first subsidiary opening by early 1998. The company said it is interested in the Pacific Rim because of the region's high level of growth in the direct sales market. The region will be the first major international manufacturing and marketing effort by BeautiControl; the firm holds licensing deals in a variety of countries worldwide, including the U.K., Malaysia, Costa Rica and Indonesia. George Newell has been appointed to head up the region as president, BeautiControl-Asia Pacific...
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