In Brief: FDA reform
This article was originally published in The Rose Sheet
Executive Summary
FDA reform: The Cosmetic, Toiletry and Fragrance Association plans to submit comments following the April 11 Senate Labor & Human Resources Committee hearing on FDA. The hearing will include three panels of presentations from individuals interested in foods and medical devices; drugs, biologics and genetics; and patient advocacy groups. Public Citizen Health Research Group Director Sid Wolfe, MD, and Neil Kahanovitz, MD, Centers for Patient Advocacy, will testify along with Amgen CEO Gordon Binder. He will testify on behalf of both the Pharmaceutical Research and Manufacturers of America and the Biotechnology Industry Organization...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says