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Marketing in Brief: Avon

This article was originally published in The Rose Sheet

Executive Summary

Avon: Perfect Wear mascara "strengthens and conditions lashes" and provides "all-day" color, Avon said. The smudge-proof, transfer-proof and smear-proof mascara will be available in Black, Brown/Black and Navy shades. Perfect Wear mascara is featured on the cover and inside page of Avon's Campaign 9 brochure. Perfect Wear makeup remover "gently and thoroughly" removes any Perfect Wear product. The items join existing products in the Perfect Wear franchise -- eye color, eyeliner, lip color and lipliner. Available in July, a 2.5 oz. mascara will be priced at $4.50 and a 2 oz. remover will cost $4.50...
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