Marketing in Brief: BeautiControl Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
BeautiControl Cosmetics: Regeneration Gold "combines the benefits of alpha hydroxy acids with the emerging technology of tissue stimulation," according to the company. While AHAs exfoliate, a "tissue stimulating compound" helps contribute to healthy collagen and prevents it from "cross-linking or becoming denatured," BeautiControl said. The company explained that dual-chamber packaging allows stimulating gel to combine with an alpha hydroxy acid lotion. The two ingredients, which would normally cannibalize each other, are kept in separate chambers and combine when the product is pumped. The pump disperses nine parts lotion and one part gel, which the consumer then mixes before applying to the face. The product is packaged in a white canister with a gold ribbed neck, At $55 for a 1.8 oz. bottle, the Regeneration Gold is priced at a premium to the other Regeneration products, which average around $30 for 2 oz...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says