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Marketing in Brief: The Gap

This article was originally published in The Rose Sheet

Executive Summary

The Gap: Solid Scent concentrated stick fragrance "disappears on skin...and leaves just scent behind," the company said. Available in all six Gap Scents fragrances -- Dream, Heaven, Grass, Day, Earth and Om -- the stick can be used alone or paired with the eau de toilette for a layering effect, the clothing retailer said. On-counter in July, a .5 oz. solid scent, packaged in an aluminum can, will be priced at $9.50...
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