Polo Sport Woman Body Fitness is Ralph Lauren entree into women's treatment market.
This article was originally published in The Rose Sheet
Executive Summary
RALPH LAUREN ENTERING WOMEN's TREATMENT MARKET WITH BODY FITNESS, the first unscented skin care product to launch under the Polo Sport Woman umbrella, the Cosmair division said. Described by the firm as a "skin fitness" product, the beta hydroxy acid moisturizer's positioning falls in-line with the overall image of the Polo Sport Woman brand, which markets "sport as lifestyle," according to the company. Body Fitness will launch in May in department and specialty stores nationwide.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says