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Rite Aid launching cosmetics "money-back guarantee" with print/TV ad campaign.

This article was originally published in The Rose Sheet

Executive Summary

RITE AID COSMETICS "MONEY-BACK GUARANTEE" PROMOTED THROUGH PRINT/TV AD CAMPAIGN as part of a "full-scale plan to make Rite Aid the destination point for women's cosmetic purchases," the chain said. Under its new policy, customers who are not satisfied with their cosmetics selections may return the items to any Rite Aid store for a full refund. The chain said it hopes the new policy will "encourage customers to try new products" at little risk.
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