Cosmair launching Acqua di Gio for Men in late August/early September.
This article was originally published in The Rose Sheet
Executive Summary
GIORGIO ARMANI ACQUA DI GIO FOR MEN SCENT COMBINES SEA, SUN, EARTH NOTES to create the "agreeable contrasts" found in the "fresh, transparent, aromatic woody scent," Cosmair said. The scent, the designer's second entry for men, will be on counter by late August/early September in 1,200 department and specialty store doors. Targeted to a younger, more "resolutely modern" audience than Armani for Men, the Firmenich-supplied fragrance incorporates marine top notes, middle accords of persimmon, rosemary and jasmine and a base that echoes "the deep parts of the earth" with woody amber accords of Moroccan cedar, patchouli and Mediterranean cistus, Cosmair said.
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Giorgio Armani Parfums: L'Oréal division will launch limited-edition 200 mL version of Acqua di Gio men's fragrance in November for $95, firm announces. Juice will be housed in a frosted collectible bottle bearing the designer's signature and will come in a sleek metallic box, Armani says. Acqua di Gio launched in 1997, and now includes 50 mL,100 mL and 200 mL eau de toilette sprays and pour bottles, as well as After Shave Lotion, After Shave Balm, Alcohol-free Deodorant, Hair and Body Shampoo and Moisturizing Gel (1"The Rose Sheet" April 14, 1997, p. 1)...
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