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In Brief: Chattem

This article was originally published in The Rose Sheet

Executive Summary

Chattem: Net sales increased 49.5% to $27.9 mil. in the first quarter, the company reported April 2. Net income rose to $136,000 versus a $38,000 loss in the year-ago quarter. Chattem attributed its sales growth to the Cornsilk cosmetics brand, which it repackaged in early January, and the acquisitions of Gold Bond from Martin-Himmel and Herpecin-L from Campbell Labs. In the first quarter, Chattem also repackaged pHisoderm with a green label so it "will stand out on a shelf" ("The Rose Sheet" Jan. 27, p. 10). The recently introduced Gold Bond Cornstarch Plus medicated baby powder and Icy Hot arthritis therapy gel also contributed to sales, Chattem noted ("The Rose Sheet" Feb. 3, Marketing in Brief)...
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