In Brief: Pert Plus trademark suit
This article was originally published in The Rose Sheet
Pert Plus trademark suit: Procter & Gamble charges Santa Clarita, Calif.-based Blue Cross Labs with trademark infringement based on use of the name Pref Plus for shampoo in a suit filed April 10. The Pref Plus name and packaging "confuses our loyal Pert Plus users and hurts our brand equity," P&G said. The company is requesting that Blue Cross Labs be barred from manufacturing and selling Pref Plus. The firm is also seeking monetary damages...
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Weekly Trademark Review