In Brief: Sebastian
This article was originally published in The Rose Sheet
Executive Summary
Sebastian: Manolis Lekkas to president and chief operating officer, responsible for North American operations and international expansion. Established in 40 countries worldwide, the Wella subsidiary plans to increase its presence in western Europe, and is considering entering Asia and Latin America. Lekkas will also take part in Sebastian's strategic development and implementation, including the expansion of the Grand Salon business integration program in the U.S. Lekkas will report to Sebastian Chairman and CEO John Sebastian. He succeeds David Shepard, who has moved to managing director, Wella Mexico. Previously, Lekkas served as president and managing director of Wella Hellas, in Athens...
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says