Marketing in Brief: Revlon Age Defying
This article was originally published in The Rose Sheet
Executive Summary
Revlon Age Defying: Smoothing powder "answers the top needs of women over 35," Revlon said. The powder provides "flawless, light to medium coverage" that "eases the appearance of `time lines'" for a natural finish, the company said. The add-on to Revlon's Age Defying brand "smoothes the surface, improving the appearance of skin texture and evening skin tone," the company said. Smoothing powder is "not dry or caky" and "won't settle into fine lines and imperfections," Revlon added. Available in April in nine shades, including Alabaster/Porcelain, Natural Beige/Cool Beige and Early Tan, Age Defying Smoothing powder is packaged in a black compact with a sponge applicator and will cost $11.50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says