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Marketing in Brief: Revlon Age Defying

This article was originally published in The Rose Sheet

Executive Summary

Revlon Age Defying: Smoothing powder "answers the top needs of women over 35," Revlon said. The powder provides "flawless, light to medium coverage" that "eases the appearance of `time lines'" for a natural finish, the company said. The add-on to Revlon's Age Defying brand "smoothes the surface, improving the appearance of skin texture and evening skin tone," the company said. Smoothing powder is "not dry or caky" and "won't settle into fine lines and imperfections," Revlon added. Available in April in nine shades, including Alabaster/Porcelain, Natural Beige/Cool Beige and Early Tan, Age Defying Smoothing powder is packaged in a black compact with a sponge applicator and will cost $11.50...
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