Marketing in Brief: Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Yves Saint Laurent: Visible Energie Complete Day cream employs Yves Saint Laurent's Enzymo Magnesium Complex to "combat the visible signs of stress," the Sanofi division said. The complex consists of "metallic, proteinic and ceramide" elements to protect, hydrate and energize the skin, YSL said. A dry/sensitive skin formula leaves a "fine protective film," on complexions prone to "tightness, flaking and discomfort," the company said. Complete Day for combination/sensitive skin "creates an invisible, matte protective screen" to protect skin from environmental aggressors, YSL added. On-counter April 15, a 50 mL jar will be priced at $50...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says