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Marketing in Brief: Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent: Visible Energie Complete Day cream employs Yves Saint Laurent's Enzymo Magnesium Complex to "combat the visible signs of stress," the Sanofi division said. The complex consists of "metallic, proteinic and ceramide" elements to protect, hydrate and energize the skin, YSL said. A dry/sensitive skin formula leaves a "fine protective film," on complexions prone to "tightness, flaking and discomfort," the company said. Complete Day for combination/sensitive skin "creates an invisible, matte protective screen" to protect skin from environmental aggressors, YSL added. On-counter April 15, a 50 mL jar will be priced at $50...
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