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Revlon Almay Time-Off Revitalizer positioning takes professional tack.

This article was originally published in The Rose Sheet

Executive Summary

REVLON ALMAY TIME-OFF REVITALIZER DERMATOLOGIST SAMPLING campaign is part of the promotional activity planned for Revlon's latest skin care additions. Time-Off Revitalizer Daily Solution, which will reach full retail distribution in June, will be included in an Almay sampling program to medical professionals, Revlon said. Also being sampled to dermatologists are products from the Almay Clear Complexion line, as well as Almay's fragrance-free antiperspirant/deodorant and hypo-allergenic color cosmetics line.
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