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Gillette first quarter North Atlantic toiletries/cosmetics sales climb 5%.

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE SENSOREXCEL WORLDWIDE SALES UP 44% DURING FIRST QUARTER, Chairman and CEO Alfred Zeien reported during the company's April 17 annual meeting in Boston. Gillette plans to broaden distribution for SensorExcel for Women during 1997, with the razor targeted to reach 79 markets by the end of the year, up from 20 markets in 1996. After introducing the SensorExcel for men in 1993, Gillette followed-up with the launch of a women's version in April 1996.
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