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Marketing in Brief: Chanel

This article was originally published in The Rose Sheet

Executive Summary

Chanel: Anti-Cernes Quick Cover waterproof concealer "covers dark spots and blemishes" while "evening out skin tone," Chanel said. Ombre Creme Satin eye colour "dries to a satin-smooth finish," the company said. Both products are formulated with "light-reflective" Lumioptic pigments to "minimize the appearance of fine lines and wrinkles," while organic esters hydrate the eye area. Eye colour shades include Ivory Silk, Pink Chiffon and Blue Organza. Quick Cover will be available in Soft Beige, Intense Beige, Medium Beige and Candlelight. On-counter in May, the concealer will be priced at $32.50, while the eyeshadow will cost $30. In addition, the company will repeat its Lumiere du Corps Body Shine all-over body powder seasonal offering in 1997. The powder will be available from May to July for $42.50...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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