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Marketing in Brief: L'Oreal Crayon Grande

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal Crayon Grande: Jumbo lip color pencil "defines and colors for the perfect pampered pout," Cosmair division L'Oreal retail said. The pencil, which lines and colors, contains shea butter and vitamins A and E to "keep lips soft and smooth," the company said. Available in June in 10 shades, including Shell, Crimson and Ginger, Crayon Grande will sell for $6.05 in chain drug and mass market retail doors. Cosmair also plans to phase in Crayon Petite, which is a renamed version of the company's Automatic lipliner...
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