HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Prescriptives

This article was originally published in The Rose Sheet

Executive Summary

Prescriptives: "Color In Bloom" spring collection designed with "spectrophotometer" technology that measures and records the hues of flowers to create cosmetics colors, Prescriptives said. Blushstick for lips and cheeks applies clear and develops into a unique color for each wearer, the company said. Rosy Rouge Cheekcolor's gel-based formula provides a transparent rosewater hue. Cheekbuds Creamy Cheekcolor's "organic glow...stays put all day" in Goldrose and Bluerose shades. Sheer Matte lipstick in Rosewarm and Rosecool provides a "velvety, petal finish" while letting natural lip color show through, Prescriptives said. On-counter in April, Blushstick is priced at $16, Rosy Rouge sells at $14.50, and Cheekbuds and Sheer Matte are $15 each...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS004061

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel